New hotel concepts for lti and Calimera
To continue our mission to delight our guests and respond to market trends, we have decided to relaunch our lti hotels and Club Calimera trademarks.
lti will in future represent "Live. Dream. Relax." The trademark will be positioned with the subjects of enjoyment, relaxation and fitness as an adult-friendly trademark in the premium sector.
Calimera's profile will be highlighted as a sophisticated family trademark. The Club Calimera trademark will be shortened to "Calimera", and will use the C in the trade name in its logo. The new claim, "Have a nice day", communicates a positive feeling.
As part of the brand relaunch, new reception areas, standardised food & beverage concepts, rooms with target group-specific amenities and new community zones are being created.
Two pilot properties were completed in May 2019: the Calimera Yati Beach in Djerba, and the lti Asterias Beach Resort in Rhodes.
The new concepts will be put in place in these hotels next:
- lti Maafushivaru Maldives, MLE (start of 2020)
- lti Bellevue Park, NBE (summer 2020)
- lti Akassia Beach, RMF (summer 2020)
Further details about the Iti concept: Download
- Calimera Serra Palace, AYT (summer 2020)
- Calimera Sirens Beach, HER (summer 2020)
- Calimera Akassia Swiss Resort, RMF (summer 2020)
Further details about the Calimera concept: Download