The divisions in detail
Sales & Marketing
Head: Angela Rittig
This division bundles up two different segments with the following key responsibilities:
The sales team of the headquarters in Cologne:
- Development of sales strategies
- Control and optimization of hotel occupancy rates
- Checking and operating hotel allotments
- Management of contracts with third-party operators
- Group Travel
Regional sales managers in North Africa:
- Development of sales and marketing strategies
- Hotel contracts with third-party operators on behalf of DER Touristik
- Representation of DER Touristik Hotels & Resorts at fairs and events abroad
Marketing:
Sales and marketing: Marketing of hotel brands to travel agency sales executives as well as to travel agency chains and cooperation’s through various media and across different channels
- Support of the DER Touristik Hotels & Resorts websites and of the various hotel brand websites
- Organization and implementation of specific educational trips
- Participation in various B2B and B2C events
- Production of all printed matters and layouts for DER Touristik Hotels & Resorts
- Brand management
- Production of advertising materials
Business Development
Head: Dirk Burneleit
The aim of the area of hotel development is expanding the existing hotel brand portfolio. This includes the following tasks:
- Coordination with internal departments in terms of the selection of new hotel projects
- Calculation of the rate and return and feasibility analysis based on internal standards
- Evaluation of potential projects on-site
- Development of joint ventures to realize projects
- Presence and network expansion through active performances on trade fairs and theme events
- Contract Management
Operations & Entertainment
Head: Christian Grage
In the field of Operations & Entertainment, everything revolves around operating procedures in hotels. The responsibilities of the colleagues at the headquarters include an equally broad range as those of the colleagues in the target areas:
- Training of hotel staff
- Quality management
- Support for cooperation and hotel partners
- Definition of fire protection standards
- Further development of hotel concepts
Finance
Head: Max.Peter Droll
DER Touristik also includes the field of target area organization, which consists of DMCs (destination management companies) and DER Touristik Destination Services (tour guide management). The area of finance does not only involve tasks for DER Touristik Hotels & Resorts, but also for the DMCs. The following areas are covered:
- Controlling
- Risk management
- Accounting
- Balance sheets
- Billing of contractually agreed services